Reuters announced that it has joined the Content Authenticity Initiative (CAI), a community of more than 750 media, digital content and technology organizations working to promote adoption of an open industry standard for content authenticity and provenance.
"Trust and accuracy are at the heart of what Reuters does every day, providing our customers and readers with intelligence that helps them make smart decisions," said Alphonse Hardel, Vice President Business Development & Strategy, Reuters. "We're thrilled to join the CAI in their efforts to increase trust and transparency online, and we look forward to being part of a solution the helps to tackle the spread of misinformation and disinformation."
"The key to broadening adoption and awareness of CAI is by onboarding trusted and reputable news organizations like Reuters who have a massive global reach to consumers everywhere and understand our mission of helping restore trust in online content," said Andy Parsons, Director of CAI. "We couldn't be more thrilled to officially call Reuters a CAI member, and we look forward to working together to combat misinformation and disinformation."
Reuters has long been committed to fighting the rise in inauthentic content and involved in various initiatives to restore trust in online content, including:
- Partnering with the CAI in 2021 for Project Starling, a project jointly developed by the USC Shoah Foundation and Stanford University's Department of Electrical Engineering, they utilized CAI specifications to attach cryptographically secure metadata to Reuters photographs that documented the 78 days in the 2021 presidential transition. The project provided an important use case on how CAI technology can be applied so consumers can make better, more informed decisions about online content.
- Collaborating with CAI co-founder Twitter to help expand the company's push to identify and elevate credible information on its platform by giving people additional context from reliable sources.
- Partnering with major technology platforms on initiatives to combat misinformation, including fact-checking of social media content in countries on 3 continents and in 5 languages.
- Creating the Reuters Digital Journalism Course in partnership with the Meta Journalism Project that provides free online training for journalists to improve their digital newsgathering, verification and publishing skills, as well as access to wellness and resilience resources. Reuters also developed a course on identifying and tackling manipulated media, sponsored by the Meta Journalism Project.
For more information on the Content Authenticity Initiative, click here.
