Reuters announced today an exclusive partnership with the National Election Pool to distribute U.S. results and polling for the 2022 mid-term elections and the 2024 presidential election. Reuters News Agency customers will have access to real-time results and exit polling via a distribution collaboration with the National Election Pool (NEP), with research conducted by Edison Research.
The exclusive distribution of NEP election results follows a partnership in 2020 to provide NEP presidential election results to Reuters News Agency customers, which reached a collective audience in the billions.
Reuters News Agency customers will be able to purchase fast and accurate vote count data and graphics for critical contests nationwide throughout the 2022 state primaries and November mid-term elections as well as and 2024 presidential primaries and general election. Coverage starts with primaries in 4 states on May 24th.
Clients will also have access to NEP exit polls, across the country on election day, as well as in-person surveys of early voters, and multi-mode surveys of mail-in voters. These polls have long been the survey of record on U.S. voter sentiment in elections, providing real-time analysis of voting trends and preferences broken down by characteristics such as region, age, race, education, and gender.
The National Election Pool, a consortium comprising ABC News, CBS News, CNN and NBC News, works with Edison Research to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. The NEP is the only organization to supply national and state exit polls in the U.S., and the only provider of projections and comprehensive analysis that include the opinions of actual voters as they leave their polling places.
"More than ever, it's important for our clients, and the world, to have access to the most accurate and up-to-date election data to help their audiences find the facts in the whirlwind of election reporting and misinformation," said Sue Brooks, Head of Product Development & Agency Strategy. "We are deeply committed to meeting all the content needs of our customers, and this exclusive partnership will provide access to the gold standard of election data."
"The National Election Pool is the definitive source for accurate, timely and comprehensive election data including vote tabulation, exit polls, election projections and delegate estimates," said Dan Merkle, Executive Director of Elections at ABC News. "We are excited to be continuing our collaboration with Reuters, which has allowed us to expand the reach of our data worldwide."
For clients interested in learning more or licensing U.S. election data, click here.
